2C2 stands for the phrase "to see to" which is an
equivalent for "to look after" and should not be confused with C2C which is the acronym for
"cradle to cradle". C2C is about producing goods with no waste while
2C2 has an even wider scope. 2C2 has to do with human behaviour in general and
so C2C is part of 2C2 you could say.